M/A/R/CŪ Research LLC
Privacy Policy
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Document Owner |
M/A/R/CŪ Research LLC |
Privacy Contact |
Privacy Officer |
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Version |
2.0 |
Status |
Approved |
|
Effective Date |
July 10, 2026 |
Last Updated |
July 10, 2026 |
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Applies To |
Website, surveys, research studies, participant recruitment, and related business operations |
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1.1 M/A/R/CŪ Research LLC ("M/A/R/C," "we," "us," or "our") is committed to safeguarding the privacy of our website visitors, research participants, clients, vendors, and service users.
1.2 This Privacy Notice describes how we collect, use, disclose, retain, and protect personal data and explains your privacy rights under applicable law.
1.3 This Privacy Notice applies to:
· Our websites;
· Online and mobile surveys;
· Research studies and research-related services;
· Client-sponsored research projects;
· Participant recruitment activities;
· Communications with research participants, clients, vendors, and website visitors; and
· Related business operations.
1.4 M/A/R/CŪ Research LLC is an insights and strategy firm that conducts research on behalf of clients. M/A/R/CŪ may obtain research participants through clients, sample providers, recruitment vendors, publicly available sources, referrals, or other lawful recruitment methods.
2.1 This document was created using a template from SEQ Legal (https://seqlegal.com/) and has been revised by M/A/R/CŪ Research LLC for its business, research, participant privacy, cookie, and operational disclosures.
3.1 In this Section 3, we have set out: (a) the general categories of personal data that we may process; (b) the sources and categories of personal data where we did not obtain the personal data directly from you; (c) the purposes for which we may process personal data; and (d) the legal bases of the processing where required by applicable law.
We may process information relating to your use of our website, surveys, research studies, survey platforms, research systems, and related services ("usage data").
The usage data may include:
· IP address;
· Approximate geographic location;
· Browser type and version;
· Operating system;
· Device information;
· Referral source;
· Length of visit;
· Page views;
· Website navigation paths;
· Cookie identifiers;
· Session information;
· Survey progress information;
· Participation history; and
· Information relating to the timing, frequency, and pattern of your use of our website, surveys, and services.
The source of this usage data is your browser, device, cookies, survey technologies, and similar technologies used in connection with our websites and research activities.
We may process this usage data for the purposes of:
· Operating, maintaining, securing, and improving our website, surveys, research studies, and services;
· Providing website and survey functionality;
· Measuring website and survey performance;
· Enhancing the user and participant experience;
· Administering research studies and participant engagement activities;
· Preventing duplicate participation and participant fraud;
· Detecting automated, invalid, or suspicious activity;
· Verifying participant eligibility;
· Supporting quality control, data validation, and data integrity procedures;
· Troubleshooting technical issues;
· Protecting the security and reliability of our systems; and
· Protecting the integrity and validity of research results.
We may use cookies, analytics technologies, and similar tools, including Google Analytics, to collect and analyze usage data relating to our websites and services.
In connection with surveys and research studies, we may also use cookies and similar technologies to support survey administration, maintain data quality, prevent duplicate participation, protect against fraud, and preserve the integrity of research results.
The legal basis for this processing is our legitimate interests in the proper administration, operation, security, maintenance, improvement, and protection of our websites, surveys, research activities, and services, and the enhancement of the user and participant experience. Where required by applicable law, the use of certain cookies, analytics technologies, or similar technologies will be based on your consent.
We may process information contained in any enquiry you submit to us regarding our services ("enquiry data"). The enquiry data may be processed for responding to inquiries, providing information about our services, business development activities, and maintaining records of communications. The legal basis for this processing is our legitimate interests in communicating with prospective clients and responding to requests regarding our services, or your consent where required by applicable law.
We may process information that you provide to us for the purpose of subscribing to email notifications, newsletters, publications, updates, or alerts ("notification data"). The notification data may be processed for the purpose of sending the requested communications. The legal basis for this processing is your consent.
We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include communication content, contact information, email information, and communication metadata. Website contact forms may generate metadata associated with communications made through the website. The correspondence data may be processed for the purposes of communicating with you, recordkeeping, and administering our business operations. The legal basis for this processing is our legitimate interests in communicating with users and administering our website and business.
We may process any personal data identified in this Privacy Notice where necessary for the establishment, exercise, or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests in protecting and asserting our legal rights, your legal rights, and the legal rights of others.
We may process personal data where necessary for obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests in protecting our business against risks.
In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Please do not supply another person's personal data to us unless we specifically request or authorize you to do so.
4.1 We may disclose personal data to our employees, contractors, service providers, professional advisers, vendors, and other parties where reasonably necessary for business, research, legal, security, or operational purposes.
4.2 We may disclose personal data to research partners, survey platform providers, sample providers, recruitment vendors, incentive fulfillment providers, data processing service providers, professional advisers, and other organizations supporting the administration of research projects or business operations.
4.3 We may disclose personal data where required by law or where reasonably necessary to protect our rights, property, safety, business operations, research activities, or the rights, property, or safety of others.
5.1 Certain service providers, vendors, or research partners may process personal data outside your jurisdiction.
5.2 Where required by applicable law, we will implement appropriate safeguards for such transfers. These safeguards may include contractual protections, data protection terms, or other measures required or permitted by applicable privacy laws.
5.3 Personal data may be transferred to vendors, subcontractors, service providers, or professional advisers where reasonably necessary to contact you regarding your use of our services, administer research activities, provide incentives, or support related business operations.
6.1 This Section 6 sets out our data retention practices, which are designed to help ensure that personal data is not kept for longer than necessary for the purposes for which it is processed and to support compliance with applicable legal, contractual, regulatory, and business obligations.
6.2 Personal data that we process for any purpose or purposes will not be kept for longer than is reasonably necessary for that purpose or those purposes.
6.3 Research-related personal data will generally be retained for the duration of the applicable project and for any additional period required by legal, contractual, regulatory, client, audit, data quality, business, or dispute-resolution requirements.
6.4 Some research projects involve repeated data collection periodically over a period of time until project completion. Retention periods may vary depending on the nature of the project, client requirements, applicable law, and legitimate business needs.
7.1 We may update this Privacy Notice from time to time by publishing a revised version on our website.
7.2 Where required by applicable law, we may provide additional notice regarding material changes to this Privacy Notice or obtain consent where required.
8.1 In this Section 8, we summarize rights that may be available under applicable data protection law. These rights may vary depending on your jurisdiction and the nature of the personal data processing.
8.2 Subject to applicable law, your rights may include:
· The right to access personal data;
· The right to rectification or correction;
· The right to erasure or deletion;
· The right to restrict processing;
· The right to object to processing;
· The right to data portability;
· The right to withdraw consent where processing is based on consent; and
· The right to complain to an applicable supervisory authority or regulator.
8.3 You may have the right to access personal data that we process about you.
8.4 You may have the right to request correction of inaccurate personal data.
8.5 You may have the right to request deletion of personal data, subject to applicable legal, contractual, business, research integrity, and recordkeeping exceptions.
8.6 You may have the right to restrict certain processing of personal data.
8.7 You may have the right to object to certain processing of personal data.
8.8 You may have the right to receive personal data in a structured, commonly used, and machine-readable format where applicable. This right does not apply where it would adversely affect the rights and freedoms of others.
8.9 You may have the right to lodge a complaint with a supervisory authority or privacy regulator where applicable.
8.10 Where processing is based on consent, you may withdraw consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
9.1 M/A/R/CŪ Research LLC uses cookies and similar technologies in connection with its websites, surveys, research studies, survey platforms, research systems, and related services. These technologies help us operate and secure our systems, administer research activities, improve the user and participant experience, maintain data quality, and support research integrity.
9.2 Cookies are small text files that are stored on a user's device when visiting a website, accessing a survey, or using an online service. Similar technologies may include web beacons, pixels, local storage objects, session identifiers, device identifiers, and other technologies that enable websites, surveys, and online applications to recognize a browser or device and collect information regarding usage and interactions.
9.3 Cookies and similar technologies may be either session technologies, which are temporary and automatically expire when the browser session ends, or persistent technologies, which remain on a device until they expire or are manually deleted.
9.4 Cookies and similar technologies may collect or generate information such as IP address, browser type and version, operating system, device characteristics, unique identifiers, session information, pages visited, navigation paths, survey progress information, participation history, and information relating to the timing, frequency, and pattern of use of our websites, surveys, research studies, and services.
9.5 Information collected through cookies and similar technologies may be used for legitimate business and research purposes, including:
· Operating, maintaining, and securing our websites and systems;
· Supporting website and survey functionality;
· Measuring and improving website performance;
· Enhancing user and participant experience;
· Administering surveys and research studies;
· Preventing duplicate participation and participant fraud;
· Detecting automated, invalid, or suspicious activity;
· Verifying participant eligibility;
· Maintaining data quality and quality control processes; and
· Protecting the integrity, reliability, and validity of research results.
9.6 In certain circumstances, information collected through cookies and similar technologies may be considered personal data under applicable privacy laws. Such information will be processed in accordance with this Privacy Notice and applicable legal requirements.
9.7 Users may be able to manage certain cookie preferences through browser settings or other tools made available through our websites. Blocking or disabling certain cookies or similar technologies may affect the functionality of portions of our websites, surveys, research studies, or related services.
Our website uses cookies and similar technologies to support the operation, security, and functionality of the website and to help us understand how visitors use our website and services. We may use necessary cookies to enable core website functionality, maintain security, and support operation of the website; and analytics cookies to collect information regarding website usage, performance, and visitor interactions so that we may improve the functionality, content, and user experience of our website. Information collected through these technologies may include IP address, browser type and version, operating system, device information, referral source, pages visited, length of visit, navigation paths, and other technical website usage information.
We may use third-party analytics providers, including Google Analytics, to help us understand how visitors use our website. These services may use cookies and similar technologies to collect information regarding website usage and performance. Information generated through analytics technologies is used solely for internal business purposes, including website administration, performance monitoring, security, reporting, troubleshooting, and website improvement.
In connection with our surveys, research studies, and survey platforms, we may use cookies and other technologies to support survey administration, improve the participant experience, maintain data quality, and protect the integrity of research results.
These technologies may be used to:
· Maintain survey sessions and support survey functionality;
· Prevent duplicate participation;
· Detect fraudulent, automated, or invalid responses;
· Verify participant eligibility;
· Support quality-control and data-validation activities;
· Protect the integrity, reliability, and validity of research data; and
· Facilitate project administration and participant support.
Information collected through these technologies may include unique identifiers, session information, browser and device characteristics, IP address, survey progress information, participation history, and other technical information reasonably necessary to administer surveys and protect against fraud and duplication.
Where required by applicable law, we will obtain consent before placing non-essential cookies, including analytics cookies, on a user's device. Necessary website cookies and certain survey technologies that are reasonably required for the operation, security, administration, quality control, and fraud-prevention functions of our research activities may continue to operate where permitted by applicable law.
Most web browsers allow users to manage cookie preferences through browser settings. Users may choose to block or delete cookies; however, doing so may affect the functionality of certain portions of our websites, surveys, research studies, or related services.
For additional information regarding how we collect, use, disclose, and protect personal data obtained through cookies and similar technologies, please refer to Section 3 (How We Use Your Personal Data) and Section 8 (Your Rights) of this Privacy Notice.
11.1 This website is owned and operated by M/A/R/CŪ Research LLC.
11.2 We are registered in the United States of America, in the state of Texas, and our registered office is located at: M/A/R/CŪ Research LLC, 6010 W. Spring Creek Pkwy, Suite 801, Plano, TX 75024, United States.
11.3 You can contact us: (a) by post at the address above; (b) using our website contact form; (c) by telephone using the contact number published on our website; or (d) by email using the email address published on our website.
12.1 Questions regarding this Privacy Notice or our privacy practices may be directed to: Privacy Officer, M/A/R/CŪ Research LLC, 6010 W. Spring Creek Pkwy, Suite 801, Plano, TX 75024, United States.
12.2 Email: compliance@marcresearch.com